Branding | UI/UX | Web Design | Social Strategy | Content Creation
A tech startup based in North Carolina, Cymantix is an information-retrieval company that creates sense-making tools and experiences for knowledge workers in the intelligence and defense sectors. The company values human experience; it stands out in its sectors through bright and minimal design and clean, human-centered UI/UX. View website here.
Branding
The logo was designed to look like a magnifying glass, signifying search, with a “C” opening to represent Cymantix. The company had multiple software—each with the same logo but a different colorway. The colors individualize each software but build brand recognition by using the same logo.
UI/UX
I worked with Cymantix’s design team to create a Figma prototype for RUTHI, an information-retrieval platform that provides the big picture of information from public and private databases. RUTHI identifies patterns and clusters keywords based on relevant information.
Social Strategy
Cymantix’s software platforms were in beta testing and not yet available to the public. Therefore, its Instagram was focused on unstructured data and remote work-themed educational and entertaining content.
Content Creation
From marketing videos to tri-folds to employee documents, I weaved in Cymantix’s narrative and designed a cohesive aesthetic that was engaging for both employees and customers.
