Branding | Web Design | Social Strategy | Content Creation | Community Relations
Born in the height of Covid, Send Noods was my start-up where I made and delivered fresh pasta right to your doorstep. My mom taught me that showing you love someone doesn't always have to be verbal. Send Noods was born from that belief: that love is just as loudly and clearly shown through the food that you cook and share.
Branding
Handwritten and then digitized, Send Noods’ logo was based on a single strand of spaghetti. “Made from scratch,” the logo was originally handwritten on the packaging.
Web Design
The website features personal photos and branding that allows customers to see what pasta shapes are available to place an order. View website here.
Social Strategy
Organically Made: Send Noods was built solely on organic reach. Every batch of pasta made would be shared via Instagram Stories with the customers receiving the delivery that day tagged. This resulted in shares that multiplied the customer base.
Send Us Your Noods: Customers were encouraged to “send noods,” resulting in them sharing their dishes on their Instagram stories and feed.
Community Relations
Spread Love, Spread Spaghetti: A month-long campaign benefiting Black Visions Collective and NC Community Bail Fund in which customers received a bag of spaghetti for every $10 donated. In total, we raised $1,933.
Food Not Bombs: For three months, we donated $1 per bag sold to benefit Food Not Bombs, a mutual aid distribution fund for anyone in need in Raleigh and the surrounding areas.
